HEINEKEN signs agreement with Distilleries Company of Sri Lanka in Sri Lanka
Heineken International B.V. (HEINEKEN) has signed an agreement with Distilleries Company of Sri Lanka PLC (DCSL) today (17). DCSL is a Public Limited Liability Company and is listed on the Colombo Stock Exchange (CSE).
Under this agreement, HEINEKEN will sell all its shares in HEINEKEN Lanka Limited to DCSL and agree to Trademark Licence Agreements for HEINEKEN’s international brand portfolio in Sri Lanka comprising of Heineken®, Tiger and Anchor.
Jacco van der Linden, Regional President APAC at HEINEKEN, said: “In recent years, we have been exploring options to transform our business in Sri Lanka in anticipation of future trends in the market. Our international premium portfolio, comprising the Heineken®, Tiger and Anchor brands, is attractive to the Sri Lankan market. We are pleased to have found DCSL, who can realise the full potential of our brands.”
